Healthcare.gov

They didn’t want it, thought it was too expensive and hated the idea of being forced to buy it. But for “Obamacare” to work we needed millions of Millennials to purchase health insurance.

I led a creative team that over a four-year period produced over 400 pieces of social content, ran eight TV campaigns, worked with celebrities like LeBron James, hosted the first government/Twitch.tv live stream and helped sign up over 20 million people to get affordable health insurance.