Got Milk?
360 Campaign
Got Milk? had an iconic advertising campaign but was seeing decreasing sales due to yogurt and milk alternatives.
The solution was a large-scale rebrand from Got Milk? to Milk Life. I developed the digital strategy and content marketing campaign to reintroduce milk to the public.
Custom recipes with milk using influential chefs
Curated UGC
Partnership with Quaker Oats to promote donations to Hunger Action Day
Original theme song for milk
