MTAILOR
REBRAND

MTailor developed machine learning technology that measured customers for custom clothes using just their phone. But a stagnant brand was holding them back from reaching a wider audience.

I launched a multi-channel rebranding process, repositioning MTailor as a modern custom clothing company.

Original photography repositioned MTailor as an aspirational but approachable brand.

Two TV campaigns helped reintroduce the new MTailor to our customers.

Redesigned website and app experience