Got Milk?

Got Milk? had an iconic advertising campaign but was seeing decreasing sales due to yogurt and milk alternatives.

The solution was a large-scale rebrand from Got Milk? to Milk Life. I developed the digital strategy and content marketing campaign to reintroduce milk to the public.

Custom recipes with milk using influential chefs

Curated UGC

Partnership with Quaker Oats to promote donations to Hunger Action Day

Original theme song for milk